Engaging and bringing visitors back to your website is crucial to the success of your business. If you want to get noticed and stand out from the competition, custom videos are a great option. Below are ten benefits, in no particular order, of adding custom video to your website.
1. If a picture is worth 1,0000 Words?
Video can focus your audience’s attention and direct them to more information than text and images alone. Reading is a chore. Most viewers do not take the time to do more than glance at copy seeking information relative to their needs. A large amount of text can clutter your web-page and make it difficult to navigate and convey your message or product and the user gets frustrated and leaves. Unless your website visitors have crazy speed-reading skills, it is a safe bet that they digest information they see and hear faster than information they read. Because of this, a custom video is a great way to get your message across in a format visitors will quickly and easily digest. We’re not saying video should completely replace written content, but it is a great complement to your copy and will strengthen your message overall.
2. Engage Your Website Visitors
Informative and interesting custom video are a great way to bring visitors to your website through improved search engine rankings, get them to focus on your message in multiple ways (visually, audibly, etc) and get them to spend more time on your website. This means they are spending more time exposed to your message or product!.
Custom video offers the unique advantage over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them. This is the difference between passive and active engagement. As a rule, people learn and remember information better if they are actively engaged. Custom video accomplishes the goal of your website actively engaging visitors
3. Drive Traffic to Your Website
Search engines LOVE new content, whether it is fresh copy, a new blog post, a press release, or a custom video. Every time you add content, your search engine rankings will see an uptick. So, why not go the extra mile and make that fresh content a custom video? You can even multiply the search engine bump by using targeted keywords (limit to 1-2) in the video title, tags and description. Don’t just add the video to your website, create a channel on YouTube to really maximize the SEO benefit as the result of your video (make sure you use key words to promote on YouTube) being on multiple locations, with none of the duplicate content issues.
Plus, you can maximize the benefit of improved SEO by sharing the video through your social media networks. Check out the “increase your reach” benefit below to learn more.
4. Keep them Entertained
Don’t be boring. Your video can informative, it can also so be entertaining. A little humor never hurt! In fact, unless the video is of a technical or legal nature, you should make an effort to keep your audience entertained while being informative. After all, that is how viewers will remember it, share it and maybe even make it go viral. Wouldn’t that be sweet!
5. Give Your Company a Personality
You can claim to be a hip, cool, fun company that is dedicated to solving its customers’ problems and delivering on their needs until you are blue in the face (or would that be blue on the webpage?). But why not use a video to drive home that message?
Sure, those “get to know us” profiles where your employees talk about their cat or underwater basket-weaving hobby are great, but what better way to accurately present your company culture and personality than through a custom video of your team in action.
6. Strengthen the Bond with Your Visitors
A great way to strengthen the bond with your website visitors is to publish custom videos featuring your employees. People like to buy from people they know, or at least that they feel they know. So, why not introduce visitors to your team through custom video? Whether the video are employee profiles, product demonstrations or a live delivery of your company mission statement and values, video is a great way to get visitors closer to you and your company.
7. Increase Your Reach
Just as you can increase your reach by integrating your blog with social media networks, you can do the same with custom videos. By both sharing your video through your own social media networks and allowing visitors to share do the same through theirs, you create the opportunity for your video to go viral. Remember, post that video to your YouTube channel (Google loves YouTube videos) so you have an additional place to promote, and to get promoted.
Social Media is how you can really maximize your reach and how your video will get seen by consumers or businesses that might not have otherwise. If they video is truly engaging and has strong calls to action, that is going to result in an increase in new visitors to your website.
8. Stand Out from Your Competition
In a world of “me too” companies, custom video is a great way to differentiate yourself from your competition. The simple truth is, not many companies have the vision, the creativity, or the guts to put a living, breathing representation of their company and product/service on their website. Those that do will have a major advantage over their competition. Whether your industry is highly commoditized or highly specialized, utilizing custom videos on your website will make you stand out.
9. Encourage Regular Visits to Your Website
Getting someone to visit your website once is a good thing, getting them to come back over and over again is the best thing. Every time someone comes back to your website, it is an opportunity to expose them to your value propositions and encourage them to take specific buying actions. A great way to get people to regularly visit your website is to add exciting, engaging and useful videos that deliver your targeted message and provide value to viewers.
This benefit is especially true if you are using video to educate your website visitors about an issue, topic, or other area of concern. Want to teach your website visitors how to use your product in their home? Here’s a great custom video one of our clients created to educate seniors about Medicare.
Or, rather than one long video, break it up into segments for each use and promote when the next video will be released at the end of each video. Have a list of benefits your clients will receive from using your service? Create a short video for each benefit and release the videos one at a time, letting viewers know when they can come back to your website and see the next video.
10. Be Remembered
Perhaps we saved this benefit for last because it is the embodiment of all of the prior benefits rolled into one. Think about the goals you established (or should have) when you went about creating your website and even the ones you have now. All of your KPIs (unique visits, contact requests, sales, etc) are tied to the benefits we’ve previously discussed.
Web standards rise continually, changing our expectations towards a website. We want to find information quickly, we want to socialize, we want to get entertained, and we want all of it to happen on a personal level. The key to designing efficient, attractive, and personal websites is the use of a wide range of engaging media.What kind of media? Basically anything you can use on your website to convey a message, such as videos, audio, graphics, or images. While any of these can help to improve the user experience, the media you choose should be appropriate for your main target group with all their expectations, abilities and limitations. Also consider the devices people will use to access your site and technical limitations that come with it.
For example, videos can be a great way to get your visitors engaged. However, their device might not fulfill the technical requirements to watch the video. The same with audio. Imagine you offer some very informative audio tour on your site. People who are not in their office by themselves, or who don’t have their headphones at hand will most likely not listen to it.
For now let’s focus on a medium that always works to boost the user experience — if used with reason, of course: Images. Here are ten guidelines that help to get the most out of every single image on your site.
1. People prefer images over text
37% of the population are visual learners. Source
We just love images. A website without any images is boring and even with a nice design, most of us would probably prefer one with a lot of images. Why is that? There are many reasons that explain why we think images are attractive. For example, visual information is very convenient. Instead of reading a lot of text, which takes time and effort, we rather quickly scan an image or a graph. Then, images can trigger all sorts of emotions and memories, which makes them very engaging. Also, a lot of people can better memorize visual information and often it’s easier to share than written content. At last, images can cross language barriers a lot better than text can.
2. Images draw attention & trigger emotion
90 percent of all information that we perceive and that gets transmitted to our brains is visual. Source.
Images are an easy way to improve the user experience of your website. 90 percent of all information that we perceive and that gets transmitted to our brains is visual.. Images can help you to attract attention and to guide your visitor’s line of sight. They can be of great value when it comes to presenting important information. Also are images a great emotion trigger that you can use to draw your visitors in and get them engaged in your content.
3. Logos help users to orientate
The one image that you are most likely to find on any website is the company logo. The logo takes in a very special role, doing two things. First, it helps visitors to identify a website and gives them the safe feeling that they are where they want to be. Second, when showing your logo on every page of your site your visitors can be certain they have not yet left your site. Try to always position the logo in the same spot. Especially when you offer different content that requires a different site layout, it can be very valuable to offer this consistent element of recognition.
4. Limit Large Images Above the Fold
In 2010, web users spend 80% of their time looking at information above the page fold. Source
Images are great for many reasons, but make sure you don’t set their priority too high. The space of a web page that is above the fold, so the part that people can see without having to scroll, is the most valuable real estate of your site. Not because people are not willing to scroll, but because this area is the first part people see when coming to your site and you should use it wisely. Give people a reason to scroll and look at the rest of your site. If your images take an active role in this guidance, then make them as big as you want. However, make sure they don’t push more important, informative, or catchy content below the fold.
5. Use meaningful images
When using images, it is important that you know why. Don’t just use them to get rid of too much white space or because you have heard that people like them. For every image on your site, you should be able to answer two questions. (1) Why did you chose that image and not a different one? (2) Why did you place the image where you placed it, and not somewhere else? If you don’t know the answer to either one of these two questions, you should take a minute to think about it. Keep in mind that you should only use images that somehow support your content. Be it because they show some relevant information, because they proof a point you make elsewhere, or because they convey a feeling that supports your message.
6. Show real people
Dove makes very good use of images with real, down-to earth people. Source
Human images are a very effective way to get your visitors engaged. We like it to recognize any human elements on the Web. It makes us feel like we are actually connecting with other humans, not only with some coded website. Especially faces of other humans draw our attention and not only that, we even follow their line of sight. When using images with faces in your design, double-check where they might attract attention to. Also, don’t fall back on stock images, but use high quality photographs of people, who really match your site’s character.
7. Background images create an atmosphere
Background images are a great way to create a unique atmosphere on your site, or give your visitors an immediate impression of what your site is about. Make sure you know exactly what effect you want your background image to have on your visitors. Then implement it in your design and test it to make sure it has the desired effect. The thing with background images is that they can easily make your site look messy, for example if there is no clear distinction between background and content. Check out this collection of sites for some great examples of websites with large background images that work.
8. Don’t let graphics look like banner ads
Something you really want to avoid is to make images on your site look like banner ads. People don’t like ads and over the years they have successfully learned to ignore them. So when placing images in banner form either at the top of your site, or at the side, chances are good that people will simply not see them. In this case you case you can either not display them at all and keep your site clean, or you change their shape and position to better integrate them in your design.
9. Label Clickable Images
It has become a popular thing to use images instead of text for links. In general, this is not a bad thing because images have more potential to draw attention and usually they are also bigger, making it easier to click them. However, you should not forget to label them. While good text links are already descriptive themselves, a lot of time images are not-self explanatory and therefore need labeling to tell people where they link to.
10. Ensure that Images Do Not Slow Down Your Site
Images can have a great impact on the user experience of a website. At the same time, they can slow down a site and by doing so counteract a positive experience. Luckily, Internet connections nowadays allow us to quickly load many images – if we are at home, or in our office, or in a café with high-speed Internet. However, if people access your website from mobile, or if they use a connection that does not yet meet our usual standards, it is important that you optimize your images. You can for example optimize their size, or use thumbnail images to preview larger ones.
While a lot of different media can be used to enhance the user experience of a website. images are still the most common and also most universal medium. We like images because they are convenient, easy to engage with and easy to memorize. If used with reason, images can attract and guide your visitors’ attention, trigger emotions, and build trust.
I’m Don Bernard and I’d like to welcome you to Virtual Vidiot. I’ve been designing websites and creating media for web, print and video in Silicon Valley since 1986. Currently I perform routine IT services for many local businesses and some major Internet companies including Linked In, Amazon, Twitter, Symantec and Netflix. (OK enough name dropping!)
Starting out as a Laser and Electronics Technician in the 80’s, I soon changed my career to the new computer industry and became what was known as a “Super Technician”. Next I moved to electrical. design and manufacturing engineering of computer systems. Eventually I moved to quality manufacturing engineering then to Quality Manager for Acer America and Director of Quality for Synnex Information Technologies.
While I was tenured by these companies I was responsible for all quality groups, document control and ISO 9000 Quality Management as Lead Auditor and Company Representative. Most importantly, in this period we produced nearly 5 million computer and server systems as a OEM (Original Equipment Manufacturer) for companies such as HP, Compaq, Apple, Dell, Sun Micro systems and IBM (So I dropped a few more) with low process fallout and high customer satisfaction. And successfully passed all of our ISO Audits.
Along the way I learned programming, databases, networking, Internet and various media software skills as a requirement for the testing, data collection, document control and training processes I was responsible for. I began creating in-process data collection, informational and online training resources on our company intranets. Greatly improving the manufacturing process by providing real-time process information and analysis. This is where I acquired most of my basic web development. graphic design, audio, video, 3D modeling and other multimedia skills. Including building content management systems using HTML, CSS, PHP, SQL databases and WordPress.
In 1998 began building websites and providing both web and print marketing and advertising media for local business and organizations around San Jose and the South Bay Area. Internationally I provide web services to non-profit organizations in Ireland and Mexico. Most advertising media was printed in San Jose Mercury News and Silicon Valley Community Newspapers and others used for marketing and informational brochures, business cards and company logos.
I found many small business and organizations that could not afford a staff (or even have an employee) to create and maintain a website, create media, update content, provide administration for users and members, setup e-commerce or deal with servers and hosting. I found I could provide a low-cost temporary solution by providing new business with their initial websites and media by providing them with a “Virtual Solution” until they placed their own staff. Or create dynamic websites with a custom user interface and provide some training so the business owner could easily update content as needed with no cost no fuss.
It was with these experiences I decided to create Virtual Vidiot.
I hope my services can be of value to you. If you are starting a new business venture, organization or just need a place for your profile and information, give Virtual Vidiot a call. I’m sure we can work out a solution for you. Virtually all your web needs in one place.
Don’t be an Idiot, Call Virtual Vidiot!
Mammoth Journey 10,000 BCE
What did Santa Clara Valley and Bay Area look like over 12,000 years ago when Colombian Mammoths roamed the Landscape? Mammoth Journey 10,000 BCE gives us a look at this time.
The Ocean was 30 miles off shore and the Bay as we see it now may have been empty with marshes creeks and rivers, but wildlife was abundant. Explore, have fun, There is no real object to this demo, no stress, find a nice place and to relax and watch the changing vistas while listening to the sounds of nature.
Actual Game Video
Download for your Windows PC or MAC